Observations of the Internet on local businesses

I have been contracting as a Senior Project Manager for a couple of years and have decided to take a short break to explore the world of the small businesses and how the financial situation impacts their current state of economic viability.  I have sat in cafes in a number of local suburbs in Brisbane, drank many cups of coffee and watch the crowd passed by.  Some shopping centers are packed with shoppers whilst the local one man shop are pretty quiet during certain hours of the day.  The stream of human traffic is almost predictable. I have attempted to make conversations to shop owners and noticed that approximately 60-70% of the local businesses have no clue of what the internet is all about and its invasion/impact  that it can do to make or break the business.   Some of them have not even used a computer or sent an email.  4 out of 5 local business do not have an online presence, i.e. they do not have a business website.  It is vital for businesses to transition from offline to online as it has numerous benefits.  Some of the benefits are : 1. Market your brand image. You can promote your value, mission and culture of what your business stands for. 2. Attract potential clients who may be looking for a product or service on the internet without a sales man nagging at the client. 3. Help the business conduct sales promotion without spending excessive $ on advertising.

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